I was invited to a pre-opening launch event and introduction to the new Reebok store: FitHub at CrossIron Mills Mall the other day… And had a really great time! It’s the first of it’s kind in Canada, located near Calgary (I say near, because it’s in “Mallzak”) and I loved hearing about the new technology in clothes and shoes. Yep, you heard that right – New technology!
I was given a store credit in order to try out some new clothes/shoes, and I have to say, I have a new favourite line for workout gear! The retail store, which is the first of its kind to open in Canada, is inspired by elements found in fitness studios and CrossFit boxes around the country. Like a gym, the environment is raw, creative and innovative with customers being immersed in fitness as soon as they enter the store.
All FitHub staff were exceptionally knowledgeable about their gear and have a strong fitness background enabling them to work with customers to help them select the best products for their workouts, as well as provide training tips and general health and lifestyle advice. I had many questions about their running shoes, and the store manager and regional manager didn’t skip a beat while answering my questions in detail.
The new shopping experience was made extra cool with key Reebok ambassadors including Jon Cornish (Calgary Stampeders), Tommy Europe (CFL all-star and personal trainer) and Andy O’Brien (president of HumanDynamix Health and Wellness and Sidney Crosby’s personal trainer) on site.
When I got home and handed Barry a box of new running shoes for him, specially designed for his type of running and gait, he couldn’t believe there were even shoes in the box. They were that light. Oh, and they look awesome, too!
Whether it is Running, Dance, CrossFit or Yoga, Reebok’s got you covered… Head up to CrossIron Mills and check them out in the Athletic wing. You’ll be glad you did!
Thanks Reebok for outfitting Barry and I with new shoes and some clothes! We love them!